Fairy Line Naturals
At Fairy Line Naturals my main task was to create whimsical graphics and logos that would attract children and young girls to the Kiosk in the mall. Following the design concepts and ideas of the C.E.O, Dr. Lindajoy Rose PhD. I created marketing graphics for the company.
some of the logos I created were used on T-Shirts and hand bags and the graphics I created were used for marketing material such as the story cards that frequently accompanied necklaces, pendants and other items sold at the kiosk or online.
This piece in particular was based on a design I did for a new fairy character that Dr. LJ (Lindajoy) had come up with. Every Fairy character represented a certain teaching. Harmonia was to be the fairy of Harmony and peace and we needed the character to go with the idea of a pendant that the child can wear around her neck to remind her to keep calm and serene in situations that may otherwise cause her stress.
The idea of Harmonia came from one of the original Fairy Line characters; Jae-Lin who was the fairy of balance or ying and yang. Harmonia is supposed to be Jae-Lin's "pixie helper". LJ asked me to design a fairy who's name would be Harmonia and thus this fairy you see here was born. We initially were going to do a digital piece of Harmonia but decided that the colored pencil version looked better.
After the character was finalized I went ahead and created a card and "story poem" to go with the fairy and the idea for the product. Of course we hadn't received the finalized product at the time but we decided to go ahead with the card anyway. We finally got the pendant (which initially was not supposed to look just like the character design but I suppose we figured it was a happy accident) and put the two elements together. With a little more tweaking of the card we finished the product as a whole and it sold very well!